a girl who creates
The Evolution of a Product Line
October 12th, 2015

Long overdue post but one I’ve wanted to do for a few years. Yes, years. The evolution of a product line.

This is the process of creating my “Peace Be With You.” product line for Carson Home Accents. Carson had told my agency that they were looking to expand their bereavement gift line so I concepted some ideas for a product line. What I wanted it to look like, the feel or it, materials, etc. This was just a sketch and a tiny little photoshop mock-up to get my ideas across in color. A lot of manufacturers really want a flushed out plan, color mock-ups, the whole nice yards, but since my agency had a good relationship with the client a rough sketch with ideas was sufficient to see if they had any interest in the product line.

So at this point, this entire line is just an idea in my head and a sketch on paper:

They passed on the idea, BUT my agency wanted me to do actual prototype mock-ups and send to them so they could really envision the line. So I hand sculpted two samples and sent them off to their office packed in prototype packaging as well:

Once they saw the actual 3D pieces, they loved it and wanted to pick them up as a collection for their bereavement line so now the major work comes in. They gave me this LONG list of categories and products (figurines, plaques, crosses, hanging ornaments, prayer stones, etc.) they wanted for grandmother, mother, father, general, pets, etc. I designed several figurines and prayer stones but only a certain number of products made it to the first (and really only) release of the line.

I scanned in lace and doilies my great grandmother made and used those as the main “art” in each piece. Then came all the sentiments. I don’t know how many dozen sentiments I came up with for this line, but after a while it got really depressing thinking of things to say that would be a comfort to someone who lost someone special to them. It was so trying that at the end of the day when I worked on so many sentiments a friends I saw that evening asked me what was wrong because I looked so sad. It was mentally and emotionally exhausting to be in that mindset all day.

A lot of licensing artist will just supply the flat color artwork and everything would then be created by the manufacturer to work on the 3D product. Since I have a design background, I was able to supply all the art needed for the factory. Renderings, b&w art for the molds along with the color layouts that the final product should match:

And here’s the final product line from Carson (It’s all available online through Amazon as well as some gift stores throughout the country.):

category: licensing, products, products for sale

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