a girl who creates

Category: licensing

The Evolution of a Product Line
October 12th, 2015

Long overdue post but one I’ve wanted to do for a few years. Yes, years. The evolution of a product line.

This is the process of creating my “Peace Be With You.” product line for Carson Home Accents. Carson had told my agency that they were looking to expand their bereavement gift line so I concepted some ideas for a product line. What I wanted it to look like, the feel or it, materials, etc. This was just a sketch and a tiny little photoshop mock-up to get my ideas across in color. A lot of manufacturers really want a flushed out plan, color mock-ups, the whole nice yards, but since my agency had a good relationship with the client a rough sketch with ideas was sufficient to see if they had any interest in the product line.

So at this point, this entire line is just an idea in my head and a sketch on paper:

They passed on the idea, BUT my agency wanted me to do actual prototype mock-ups and send to them so they could really envision the line. So I hand sculpted two samples and sent them off to their office packed in prototype packaging as well:

Once they saw the actual 3D pieces, they loved it and wanted to pick them up as a collection for their bereavement line so now the major work comes in. They gave me this LONG list of categories and products (figurines, plaques, crosses, hanging ornaments, prayer stones, etc.) they wanted for grandmother, mother, father, general, pets, etc. I designed several figurines and prayer stones but only a certain number of products made it to the first (and really only) release of the line.

I scanned in lace and doilies my great grandmother made and used those as the main “art” in each piece. Then came all the sentiments. I don’t know how many dozen sentiments I came up with for this line, but after a while it got really depressing thinking of things to say that would be a comfort to someone who lost someone special to them. It was so trying that at the end of the day when I worked on so many sentiments a friends I saw that evening asked me what was wrong because I looked so sad. It was mentally and emotionally exhausting to be in that mindset all day.

A lot of licensing artist will just supply the flat color artwork and everything would then be created by the manufacturer to work on the 3D product. Since I have a design background, I was able to supply all the art needed for the factory. Renderings, b&w art for the molds along with the color layouts that the final product should match:

And here’s the final product line from Carson (It’s all available online through Amazon as well as some gift stores throughout the country.):

7 comments » | licensing, products, products for sale

NEW drinkblots™
May 29th, 2013

click to enlarge

Just in time for the summer sea breeze, I have some new coastal themed coasters out by the fabulous studio m. They are reusable, recyclable and there are 24 different designs. If you are a retailer, you can find a rep near you. If you are an individual, you can buy the, online here.

I also have some Christmas ones out that I’ll be posting about in the future, but you can take a peak here.

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Surtex is coming up
May 7th, 2013

After being absent from Surtex for the last 4 years, I’ll be back this year. Well, I physically won’t but my art will be. My licensing agent, Courtney Davis, Inc will be exhibiting and showing my work along with their roster of awesome artists. Lots of new work & ideas to show so I’m super excited to hear how it went when they return.

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Teacher Gifts
May 7th, 2012

Just in time for teacher gift season I have some products available in Dollar Stores around the country and each one is just a $1!!

Note pad, notepaper booklets & note cards. Each sold separately.

Note pad, notepaper booklets, note cards & gift bag. Each sold separately.

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New Stuff!
March 16th, 2012

Sorry to have been neglecting the blog. Seems like I’ve been micro blogging on facebook more and more. I’ve also had deadline, after deadline since the beginning of the year on top of consulting with 11 talented illustrators and trying to build up my licensing portfolio during some free time. Licensing is taking a front seat this year and I’ve been actively building collections and doing a little bit of style re-branding too. I’ve created a new logo and thought I’d share some sneaky peeks of some new licensing pieces I’ve been working on.

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Happy Valentine’s Day!
February 14th, 2012

Happy Valentine’s Day! Here’s a card I did for Design, Design earlier in the year. It’s a section from a 3 panel card with a sticker sheet.

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It’s finally fall!!
September 28th, 2011

Thought I’d post some fall themed work. I illustrated a cute bi-lingual pumpkin patch story for Highlight’s High Five magazine:

And I have a pop-up Halloween card out this year from R.S.V.P:

Tomorrow I’ll show you some of the fall bibs I designed that are available at CVS.

2 comments » | junk-a-doodles, latest work, licensing, products, products for sale

Build It art at Target
September 27th, 2011

I ran by our local Target this morning and they were busy stocking their new boy bedroom decor and look what I spotted on the P.O.P:

I did the stretched canvas art for them that matched their Circo Build It collection. They were busy stocking it all so I didn’t want to stand there watching so I’ll have to go back and take a look at the finished product in a few days. It’s a 21″x21″ canvas and I think it’s around $30.

I also did a matching growth chart available on Target.com:

So if you have a little builder at your house, these products would be perfect for him :)

6 comments » | licensing, products, products for sale

Holy Toledo Batman!
July 13th, 2011

I recently licensed my comic book words series to the great folks at Oopsy Daisy. They are available as large 24″x18″ wrapped canvases and “POW!” is available as a night light too. Come on, you know you want to get them for your little super hero!

Psst…won’t this art look cute on other products? They’re available for licensing. Just email me :)

1 comment » | latest work, lettering, licensing, products, products for sale

Brother & Sister T-shirt
June 15th, 2011

I’ve teamed up with Love, Linda and licensed some cute t-shirt designs for brother to be, sister to be, big brother, little brother, big sister and little sister. When I was pregnant with Ocee, I could never find cute brother/sister shirts so the only way was to make them.

They make super cute gifts and come is sizes from 3M-4T (onesies & t-shirts). You can order a few sizes here but smaller sizes can be purchased directly through Love, Linda (she’s great!). And if you know of a retailer who needs these in their shop, please pass our info along!

2 comments » | latest work, licensing, products for sale